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Hurtigruten Group – The World’s Leading Adventure Travel Group
Hurtigruten Group is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole – and anywhere in between.
We take our guests to the most spectacular areas on the planet, offering a mix of pristine wilderness and visits to genuine local communities.
Hurtigruten Group is revolutionizing the travel industry’s approach to sustainability, allowing us to offer authentic local experiences while leaving a footprint we are proud of — both in nature and with the communities we visit.
Our commitment to safety is as absolute as our passion for exploration. Safeguarding our guests, colleagues, partners, wildlife, nature, and the communities we visit will always be our number one priority. Everyone on a Hurtigruten adventure will always be – and feel – safe, comfortable – and excited!
Vision and mission
We aim to be the undisputed global leader in sustainable, inspirational adventure travel – a catalyst for change towards a greener travel industry.
Our values
We at Hurtigruten will contribute to strengthening the cooperation and sense of community in our global business. We will enhance the experience of working in one company and of going in the same direction in order to achieve our goals. Our vision and our values are means to achieving good results together.
- We Inspire
We create positive engagement
- We Empower
We bring out the best in each other
- We Care
We make a difference
- We Explore
We always search for improvements
2024 Update
In late 2024 the Hurtigruten Group is reorganising into two distinctly separate businesses:
Hurtigruten, a global business, offering voyages along the Norwegian Coast
HX, specialising in global expedition cruises around the world
While ultimate ownership remains unchanged, each business will now operate with separate systems and management teams within its own group of legal entities. This transition is well progressed to complete this year.